Marketing a Product:
Good marketing comes from repetition of design elements and a good design must embrace multiple platforms. Below is an example of a design meant to be reused on various platforms from billboards to posters, book covers to email campaigns. The image displayed below is designed for a billboard setting for a fictitious movie.
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Variations on a Theme:
The billboard image can be split into three separate designs focusing on the three major design elements that could be used as movie posters or variant book covers. The images displayed below are examples of the three variant designs.
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Environment Settings:
This technique showcases work for a client to visualize how it may appear in an actual setting by placing content within an existing photo of a typical environment each design may appear in.
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Internet Marketing:
Online streaming sites such as Netflix and Hulu have become more popular and a resulting effect on marketing has developed through emailed gifs. The displayed items are examples of gifs for emailing.
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